Seddon ETA Peanut Butter House

This artwork celebrates Seddon’s landmark ETA Peanut Butter house on the corner of Alexander Street and Werner Street Seddon. It is thought the property started as a lumber yard in the 1880s and was run as a grocery store from the early 1900s through to the 1960s by the same family, before being converted as part of the Victorian-style house. The double-brick shopfront is well known to locals for its iconic 1920’s ghost signage. As a child of the 70s, I love ghost signs, the beautiful hand painted lettering and retro advertising. As a kid, the local shops would feature painted signs promoting the Age or Herald Sun newpapers, Winfield Blue cigarettes or Victoria Bitter – the staples that surrounded kids of the era.

Interestingly, the ETA Foods Factory was located in Braybrook. The location on Ballarat Road is a heritage listed, Modernist industrial building constructed in 1957.

The Seddon ETA Peanut Butter House poster can be purchased in A4, A3, A2, A1 and the super enormous A0.

https://en.wikipedia.org/wiki/ETA_Foods_Factory